Job Summary:
The Marketing Professional is responsible for promoting Toyota vehicles, dealership programs, and related services while building and maintaining positive customer relationships. This role supports lead generation, sales and marketing activities, customer engagement, and field promotions to help achieve dealership objectives. The position requires excellent communication skills, adaptability, professionalism, and the ability to work effectively in a process-driven environment.
Key Responsibilities:
- Sales and Marketing Activities
- Promote Toyota vehicles, dealership products, services, and current marketing programs to prospective customers.
- Assist in generating and qualifying leads through showroom activities, referrals, fieldwork, and other marketing channels.
- Participate in sales promotions, dealership events, exhibits, and community activities.
- Support the Sales Team in achieving established sales and marketing objectives.
- Customer Engagement and Relationship Management
- Establish and maintain positive relationships with prospective and existing customers.
- Assist customers by providing accurate information about vehicle models, features, offers, and available programs.
- Conduct regular follow-ups with prospective customers to maintain engagement and encourage dealership visits.
- Handle customer inquiries and concerns professionally and diplomatically.
- Field Marketing and Business Development
- Conduct field activities to identify potential customers and business opportunities.
- Assist in developing relationships with companies, organizations, and community groups for possible sales and marketing opportunities.
- Represent Toyota Iligan professionally during off-site activities and promotional events.
- Coordination and Administrative Support
- Coordinate with Sales, Marketing, and other departments to ensure effective implementation of dealership activities.
- Maintain accurate records of leads, customer interactions, marketing activities, and follow-ups.
- Prepare basic reports and documentation using appropriate office applications.
- Process Compliance and Customer Service
- Follow dealership policies, standard operating procedures, and established marketing processes.
- Ensure customer interactions are handled efficiently and consistently with Toyota Iligan’s service standards.
- Adapt to changing priorities and perform multiple responsibilities as required.
QUALIFICATIONS:
- Must possess at least a Bachelor’s degree in any field
- With pleasing personality
- Excellent communication skills
- Can deal effectively and diplomatically with a variety of individuals
- Must be customer service-oriented, adaptable, flexible, and willing to do fieldwork
- Ability to work well in a process-driven environment
- Work experience related to sales is an advantage
Note: This is a general job description. Specific responsibilities and qualifications may vary depending on the specific role and level within Toyota Iligan City.
